Your next steps
RECOMMENDATIONS ON WHAT TO DO WITH YOUR AWESOME NEW WEBSITE
Some useful post-launch tips
A huge congratulations on the launch of your new website! PHEW! You did it and it looks AMAZING.
Now that your website is ‘out there’ on the interwebs, there are few things that you need to be aware of in order to keep your website in tip-top shape.
Getting the word out
Once your website goes live, one of the first and most important things you need to do is to DRIVE TRAFFIC to it. Not only will this showcase your business to your customers but it will also help Google to index it quicker which will start to improve your SEO (search engine optimisation) from the get-go!
Here are a few ways that you could try to get the word out that your website is ready for visitors!
If you have a newsletter or an existing email list, then make sure you let them know that your website has launched and how it can add value to them. Now is the time to sell yourself!! If you don’t have a newsletter or email list then now is the time to start building one. My recommendations to get going are either Flodesk or Mailchimp.
Remember ‘sharing is caring!’ Share your exciting launch news across your social media channels. If you’ve not yet set up your business social channels yet, then share with friends and family. Don’t underestimate how far a post can travel if it’s liked and shared.
WORD OF MOUTH
This is still one of the most powerful ways of referral, so may sure you talk to people and tell them about your new website.
Ask for a review
Online reviews are super duber important for businesses. One of the first things people do when they are searching for a business, product or service online is to look at the company reviews.
There are lots of different platforms and tools you can use for collecting reviews, but here are just a few.
With Google being one of the most used search engines, I highly recommend collecting Google Reviews. Not only will they pop up when someone finds your business during a search, but Google is more like to show your website to customers if you have reviews on your Google business account. To get a review from a client you can either direct them to your account or just use the nifty tool and send them a direct link https://supple.com.au/tools/google-review-link-generator/
Don’t be afraid to ask your clients to leave you a Facebook review. They look great on your business page. If they have left you elsewhere you could also ask for their permission to share it on Facebook (or Instagram)
Once you have collected a few customer reviews, it is a really good idea to display them on your website. Vistors will more than often read these testimonials on your website before deciding to make a purchase.
Keep your website fresh and up to date
After your website has been live for a little while I recommend that you do a few things to make sure that it is up to date and fresh. This is especially important if you have a lot of traffic or repeat visitors. These updates should be done between two and four times a year, depending on the size of your website.
Here are a few suggestions:
UPDATE IMPORTANT INFORMATION
It is important to make sure information like your contact details, opening hours, staff, address, broken links etc. There is nothing more frustrating for a customer than finding the wrong information or broken links on your website when they searching for something.
IMAGES / DESIGN / LAYOUT / COLOURS
Changing up your website images around once or twice a year not only keeps your website fresh but also shows customers that you care about your site. The same goes for the design of your website. Although this does not have to been done very often, updating things like your menu and buttons and layout navigation etc every so often goes a long way to keeping your website fresh! Think of it like giving your home a spring clean.
Protect your website!
Did you know that 50% of all website traffic is from bots, spammers, malware and hackers?
Scary? YES ….but it doesn’t have to be. If you have not already secured your website or invest in a maintenance plan, I highly recommend you do so now.
There is often no rhyme or reason why a website gets compromised, but if your website is not secure it is only a matter of time before it happens to you.
It is much cheaper to take care of your website than it is to fix it when it breaks!!
If you’re still wondering if you need a website maintenance plan, have a listen to this podcast (the tech explain in plain English) https://geek2englishpodcast.com/maintenance-contract-website/
It’s all very well having an amazing new website for your business but if you don’t know how to drive it, you could find yourself extremely frustrated.
I have a resources page that you can access whenever you need to that contains a library of very useful video tutorials.
If your contract with Digital Lemonade does not include training and you find that you need it, please contact me and we can discuss putting together some personal training videos specific to your website.
Leave me a review, pretty please!
Lastly I’d love a testimonial from you
If you had an awesome experience working with me (which I sincerely how you have). I’d love to hear about it. Not only does it make me want to do a happy dance, but it goes a long way with my potential future clients.